Some recent case studies of design work that I drove as Design Director, Lead Designer, or Player-Coach.
A complete redesign of the legacy Dealerware dashboard, reimagined to provide dealerships with critical insights and quick access to top tasks. This project had a little bit of everything, strong collaboration with PM and ENG, customer research, prototyping, iteration, and high impact.
Planning, designing, and executing a design workshop that engages customers and generates viable ideas is exhilarating, especially when the participants are executives from the largest automotive brands in the world. Scoring the highest satisfaction rating of all events at our INSPIRE conference was icing on the cake.
When Dealerware's growing feature set justified an upgraded platform name, I proposed "Dealerware +" and our team proceeded to overhaul our logo mark, login screens, and in-product touchpoints to go to market with confidence.
I led the design of a "0-1" multi-tenant, global SaaS application that set the bar for the rest of the Unified Communications industry to follow. It also showcased how coded prototyping can help foster stakeholder buy-in and Design-Eng team collaboration.
©2024 T.Zazelenchuk
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