Résumé & Portfolio


Director of Product Design[2020...]

  • I lead a team of ten UX designers and researchers responsible for the maintenance and evolution of our Dealerware platform (mobile & web applications) and Dealerware API portal.
  • Responsibilities: team hiring & career development, cross-functional partnerships, product & technical direction, web & mobile platform design direction, mentoring, discovery research, design workshops, design system management, and accessibility.
  • I grew the team from 2 to 10 members over the course of 18 months, developing and promoting team members in that time, effectively partnering with Product Mgmt, Engineering, Marketing, Customer Success, and C-level stakeholders, and elevating the level of design quality across all products.
  • *Dealerware is a wholly owned subsidiary of Audi Automotive Group.

Director of Software Design[2019-2020]

  • Led a team of four UX designers, working closely with cross-functional partners in Product and Engineering to design the initial version of Poly Lens, a SaaS management platform for Poly devices. NOTE: Poly was formed when Plantronics acquired Polycom in 2019. Poly was later acquired by HP in 2022.

Principal UX Designer[2011-2018]

  • Led the design ideation and execution of mobile and enterprise software applications related to the headset business unit, including:
    • Plantronics Manager Pro, the industry-leading SaaS solution for enterprise UC device management and the first of its kind for the UC industry.
    • 10+ major releases of Plantronics Hub, desktop configuration software for USB and Bluetooth audio devices on Windows & Mac platforms (precursor to Poly Lens).
    • Multiple releases of Plantronics Hub Mobile (now Poly Lens Mobile on Android & iOS).
    • Plantronics Developer Connection, the organization's first customer facing API portal.
    • Find MyHeadset™ (Android), the company's first fully agile program and highest rated application.
  • Established and refined best practices for rapid prototyping in code (HTML/CSS/JS) to optimize design & development collaboration and facilitate QA testing.

UX Design Manager[2009-2011]

  • Led a team of five internal designers, researchers, and external contractors in the design and delivery of the 2012 edition of QuickBooks, a $600 million/year core product in the Intuit portfolio.
  • Served as "player-coach", responsible for designing the first QuickBooks Calendar and improving the onboarding workflow, reducing the number of required steps from 19 to four.
  • Planned and executed onsite "Design Jams" with QuickBooks customers and cross-functional teams to identify unmet needs and transform results into features for the annual release.

Staff UX Researcher[2006-2009]

  • Planned and conducted user research initiatives and programs for the Healthcare and Small Business Websites teams, informing the direction of our SMB website-creation tools.
  • Primary author of a peer-reviewed journal article regarding the practice of prototyping with users' real data, representing Intuit in Florence, ITA at the annual CHI conference.

Senior UX Designer[2003-2006]

  • Led a team of four industrial designers, owning responsibility for the interaction design and user-research of the KitchenAid brand portfolio of countertop products (stand-mixer, toasters, blenders, griddles, slow-cookers, coffee-makers, etc.).
  • Conducted over a dozen lab-based and in-context usability studies to evaluate the design and ergonomics of kitchen countertop products.
  • Shipped more than a dozen products during my two-year tenure.

UX Researcher & Lab Manager[1999-2003]

  • Managed the UITS usability lab, external consulting contracts, and staff of five team members with responsibility for the design and evaluation of all enterprise software programs serving the 100,000 students, staff, and faculty of the IU system.


Ph.D. | Instructional Systems Technology & Human-Computer Interaction

M.Ed. | Instructional Design

B.Ed. | Elementary Education

B.Sc. | Physical Geography



Zazelenchuk, T.W., Improve your usability testing with task cards. In Berlin, D., 97 Things Every UX Practitioner Should Know, O'Reilly Media, Inc.


Zazelenchuk, T.W. & Larson, J., When agile and user experience click. January.


Genov, A., Keavney, M. & Zazelenchuk, T.W., Usability testing with real data. Journal of Usability Studies, 4(2). 85-92.


Zazelenchuk, T.W., Making metrics matter. In Tullis, T. & Albert, W. Measuring the user experience: Collecting, analyzing, and presenting usability metrics. Elsevier Science & Technology. 280-287.


Zazelenchuk, T.W., Sortland, K., Genov, A., Sazegari, S. & Keavney, M., Using participants’ real data in usability testing: Lessons learned. Proceedings of ACM CHI 2008, Florence, Italy. 2229-2236.


Churchill, E..F., Sykes, J., & Zazelenchuk, T.W., Recognizing student designers: ACM CHI’s student design competition. Interactions, Sept/Oct, 16-19.


Zazelenchuk, T.W. Virtual housewares? Appliance Magazine, October, 45-48.


Zazelenchuk, T.W. & Boling, E., Considering users' satisfaction with web-based portals. Educause Quarterly, 26(1), 35-40.



Frick, T.W., Boling, E., Kim, K.J., Oswald, D., Sugar, W., & Zazelenchuk, T.W., Software developers’ attitudes toward user-centered design. Proceedings of the Association for Educational Communications and Technology. Atlanta, GA, USA.

Designing Dealerware Keynote | Austin, TX (2023)

Designing Dealerware Workshop | Austin, TX (2023)

Going Mobile: SDL Conference | Redwood City, CA (2014)

Designing for Someone Else | Ankara, Turkey (2014)

Presentations & Podcasts


Designing Dealerware. Dealerware INSPIRE Keynote. Austin, TX, USA.


Improve Usability Testing with Task Cards. PODCAST: 97 Things Every UX Practictioner Should Know. Episode: Oct 19, 2021.


Two Birds, One Branch: A Strategy for Managing UX Debt and Accessibility. Usability Professional's Assoc., Boston Chapter (UXPABOS), Boston, MA, USA.


Stop Listening to Customers: Discovering Insights Through Observation. Plantronics Technology Brownbag Series. Santa Cruz, CA, USA.


Going Mobile: Structured Content for Plantronics Mobile Apps. SDL Webinar Series. USA Webinar, Europe Webinar, Conference: Redwood City, CA.


Designing for Someone Else. Invited Presentation. EDMER (E-Government Research and Application Center), Ankara, TURKEY.


Using Participants’ Real Data in Usability Testing: Lessons Learned. CHI 2008. Florence, ITALY.



Usability Datalogger. A Microsoft Excel-based, freeware datalogger for planning, organizing, collecting, and analyzing data from your usabilty study.


UX Stencils. Omnigraffle and Visio stencils of User-Centered Design activities and deliverables.



Interactive Device Setup, Registration and Use
United States Patent: US9697522B2 [2017 Awarded]


Headset Device Location Finder
Worldwide Patent: WO2014093027A3[2014 Published]


Method and System for Generating an Economic Indicator Using Aggregated Financial Data
United States Patent: 8407118 [2013 Awarded]


Deli Slicer
United States Design Patent: D544,747 S [2007 Awarded]


United States Design Patent: D533,016 S [2006 Awarded]